Four Nigerian entrepreneurs have received business support packages after emerging as grand prize winners in Nescafé’s 2026 Next Level Promo, a consumer campaign designed to reward customer loyalty while promoting entrepreneurship across the country.

According to a statement issued by the coffee brand, the nationwide promotion ran from April to June 2026 and recorded more than 240,000 entries. The campaign concluded with four grand prize winners receiving trade-specific equipment, seed funding and enrolment in a skills development programme to support the growth of their businesses.

The beneficiaries are Jennifer Sunday from Kaduna State, Ikechukwu Ani from Lagos State, Nwajije Chukwuemeka from Ebonyi State and Najumudeen Yusuf from Jos.

Speaking during the grand finale held in Lagos, the Managing Director of Nestlé Nigeria, Wassim Elhusseni, said the initiative demonstrates the company’s commitment to supporting consumers beyond simply rewarding their patronage.

Elhusseni said, “The Next Level Promo reflects our commitment to growing alongside our consumers and supporting their aspirations. For decades, Nescafé has been part of Nigerians’ lives, helping them start each day with purpose. As a brand, it is important to us that we continue to grow alongside our consumers and remain relevant to their aspirations. This commitment inspired the Nescafé Next Level Promo, which was built on a simple but powerful insight: across Nigeria, people are striving every day to build businesses, acquire new skills, and create better opportunities for themselves and their families.

“Through this initiative, we wanted to celebrate and reward the hard work, resilience, and determination that define the Nigerian spirit while reaffirming our commitment to supporting their journey towards progress and success.”

As part of the grand prize experience, the winners travelled to Lagos, where they toured the Nescafé factory to gain first-hand insight into the coffee production process. They also visited the JK Randle Museum before receiving their prizes at the Nestlé Nigeria head office in Ilupeju.

One of the recipients, Jennifer Sunday, expressed appreciation for the opportunity, describing the experience as unforgettable.

Sunday said, “The entire experience has been incredible from start to finish. From being flown in from Kaduna to touring the Nescafé factory and seeing the production and packaging process firsthand, every moment exceeded my expectations. I am truly grateful for this opportunity and would like to thank the Nescafé team for making this possible.”

Also commenting on the campaign’s outcome, the Category Manager, Coffee Nigeria, Jean Duplan, said participation exceeded expectations, with over 240,000 entries recorded nationwide. He added that more than 41,000 consumers received instant rewards, including cash prizes and airtime.

Duplan said, “The four grand prize winners were selected from among more than 41,000 consumers who also received instant rewards, including cash prizes and airtime, making this one of Nescafé’s most impactful consumer promotions to date. Through the Next Level Promo, we were not only able to reward consumer loyalty, but our priority was also on investing in the aspirations of Nigerians by providing practical resources to help them build sustainable livelihoods.”

The company said the campaign combined immediate consumer rewards with long-term business empowerment, reflecting its efforts to celebrate ambition, reward loyalty and provide practical support for Nigerians working to build sustainable livelihoods.

Source: Punch News