The Public Relations and Advertising (PRAD) Club of the University of Lagos (UNILAG) has partnered with an independent creative agency, X3M Ideas, to identify and nurture Africa’s next generation of creative professionals through the PRADWAVE 5.0 initiative. The collaboration is designed to strengthen talent development in the marketing communications industry by giving students practical exposure, mentorship, and career opportunities. As part of the partnership, X3M Ideas supported the club’s flagship student competition held at the University of Lagos on Tuesday. Beyond its financial sponsorship, the agency played an active role in...