Jumia Nigeria is preparing to host the 2026 edition of its annual Brand Festival from September 4 to September 20, with this year’s campaign centred on the theme, “Beta Prices, Direct From Source.” The 20-day shopping campaign is designed to connect consumers across Nigeria with authentic products supplied by leading local and international manufacturers through their official brand stores. Shoppers will have access to discounted offers across a broad range of categories. The festival will focus on reducing the effect of middleman markups by providing customers with more direct access to...