FrieslandCampina WAMCO, a leading dairy brand, celebrated the 2023 World Milk Day on June 1 with its foremost Three Crowns Milk, by promoting and raising awareness of the need for sustainable dairy practices within communities.

The brand highlighted the positive impact of sustainable dairy on consumers and the environment and emphasized the need to raise awareness about conscious choices and healthy breakfast meals.

Chioma Otisi Igwe, Marketing Manager of Three Crowns Milk, expressed her satisfaction with the initiative, stating that it aligned perfectly with FrieslandCampina WAMCO’s vision of building a sustainable dairy value chain and contributing to the well-being of communities.

On his part, Kunle Abiola, Sustainability Manager, FrieslandCampina WAMCO said that the company, in line with the backward integration strategy of the Federal Government, collects up to 40,000 litres of fresh milk daily from dairy smallholder farmers across different milk collection centres in Nigeria.

According to him, the locally sourced milk from these farmers is collected through its 29 Milk Collection Centres (MCC) in the different farmer communities, then transported to the world-class FrieslandCampina WAMCO plant in Lagos where it is processed into nutritious dairy products.

World Milk Day, established by the Food and Agriculture Organization of the United Nations (FAO), is an international celebration that emphasizes the commitment of the dairy industry to reducing its environmental footprint while providing nutritious food and sustainable livelihoods.

On World Milk Day 2023, the dairy brand demonstrated its dedication to promoting nutrition and well-being by serving healthy breakfast meals made with Three Crowns milk and conducting health checks for 5,000 consumers in Osogbo, Osun state and in the ancient city of Kano.